Attune Your Brand

Financial innovators rely on us for strategic communications campaigns that move them and their organizations forward. Our clients range from young start-ups to established associations.

What We Do

Overview

We excel at financial marketing and communications, with a reputation for being a team of proactive, adaptable, dynamic professionals with a proven track record of adding immediate value and developing concise, effective communications that engage various audiences.

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What sets us apart

Strong backgrounds in developing and executing strategic plans that combine media relations, executive communications, social media, branding, and stakeholder engagement.

A reputation for consistently delivering results through collaboration, tenacity, and hands-on work.

Deep experience as trusted partners to senior stakeholders, adeptly providing strategic direction and developing impactful executive communications that align with business goals.

Effective at quickly integrating into complex, matrixed teams and working across time zones, remotely or in your offices.

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What we do

Executive Communications & Counsel

Advise and support an organization’s leadership, learning their voice and priorities to prepare powerful talking points, remarks, video clips, and statements.

Plan and execute complex public relations tours in important markets.

Book, prep for, and support high-value speaking opportunities.

Lead executive preparation for high-stakes internal and external appearances.

Media Relations

Position an organization as the leading voice in its most important and relevant press outlets by designing and executing sustained campaigns and leveraging strong press relationships.

Engage in constant, proactive storytelling and nimbly respond to inquiries.

Ensure the C-suite appears on, writes for, and gets quoted in major national and international media.

Lead policy communications planning to maximize opportunities and avert crises.

Content Creation

Design and execute highly successful LinkedIn campaigns that exponentially build followers and give organizations a strong voice in their industry’s dialogue.

Produce popular videos, audio interviews, presentations and infographics that drive home key messages.

Launch or reimagine newsletters and marketing collateral.

Brand Identity

Work with executive teams to define an organization’s competitive differentiation.

Build the marketing infrastructure to establish or improve its corporate narrative, thought leadership, and brand presence.

Lead planning, budgeting, and management of internal teams and outside vendors.

Six Success Stories

Case One:
Preparing an Executive for the Global Stage

After I asked the last question in a “murder board” prep session, the executive with decades of press experience had one for me—would I get on an airplane in five days and be there to support a global announcement? Because the 60 minutes we spent together demonstrated my skill in preparing executives for high-stakes, high-visibility engagements where everything has to go right. I do the homework that enables busy leaders to scan and absorb at-a-glance messaging and ask all the questions—be they obviously hard, seemingly innocuous, or downright stupid, so the executive is completely ready to step into the spotlight and perform.

Case Two:
Building a Brand for the CEO

I know the organization, but I don’t know who’s leading it. That’s something no CEO wants to hear—but it’s what we heard when consulting with one client, and quickly created a plan in response. By launching a new direct communication to members and stakeholders, creating social media content promoting the CEO and her strengths, and injecting her image and voice into conference communications, we established the profile this leader deserved.

Case Three:
Owning the Story

When major financial media broke the news of global policy shifts, they routinely chose our leader’s quote as the industry reaction. How did we come to dominate the news cycle? First, building and sustaining strong press relationships. Second, having the discipline to prepare short and powerful quote in advance. Third, committing to disregarding the time zones and being bang on it in order to seize the moment and communicate. We led while others followed.

Case Four:
Moving from the Sidelines to Lead Sponsor

Going to a conference where your organization is a bit player in a crowded and sometimes unfriendly conversation gets old fast. Which is why we build relationships and pitch compelling partnerships that lead to consequential, high-impact appearances. One example: within two years we moved from holding a single ticket to a highly influential annual conference to co-designing the conference theme, content, speakers, and post-event communications.

Case Five:
Becoming a LinkedIn Standout

We have a track record of transforming anemic follower numbers into exponentially larger, relevant industry audiences. Our formula mixes reliable posting, creative content, and a well-researched, direct campaign to those you most want engaged. As producers, we craft a mix of graphics, videos, photos, infographics and blog posts to deliver your key messages and build follower interest. The results are dramatic--in one example, we increased company's LinkedIn followers by 40% in one year---10 times the pace of peer platforms--and generated 10 times more industry engagement than before the campaign.

Case Six:
Doing the Launch or Rebrand Right

When you have a big vision and limited resources, you need a team with the sophistication to deliver, and the creativity to do so within a start-up budget. Clients come to us after finding themselves lost within a large agency or trapped with a small agency unable to understand their business and execute well. Sometimes, they’re reached the point that internal bootstrapping and staff DIY is no longer working. We excel at helping emerging organizations punch far above their weight by building or fixing their branding and industry influence. And our nimble team delivers within weeks of engagement.